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However, a low NDVI reading will quickly alert users that there is a disturbance in the health of the plants- which may be due to disease, plague, drought, etc.’ĭue to the remarkably high resolution imagery provided by the Planet platform this allows Swift to detect these NDVI values a lot sooner than other satellite services and in turn allowing Ecosia to waste no time in ascertaining the difference they are making in their study areas. Michael Breetzke, one of the company directors explains ‘the higher the NDVI reading the higher the chlorophyll context, which equals a thriving plant in good health. With 100% of their profits dedicated to climate action, with more than 80% financing tree-planting projects around the worldįor the layman NDVI stands for Normalized Difference Vegetation Index, and is a measure of the state of plant health, based on how the plant reflects and absorbs light at certain frequencies quantifying the concentrations of green leaf vegetation. In 2018 Ecosia gave away its shares to the Purpose Foundation, to assure that it can never be sold and that no one -including the founder- can ever profit or receive dividends from the company. Ecosia is removing much more CO2 than they emit and is why they don’t just protect trees, but also regenerate former forests. Making them not just carbon neutral, but carbon green. Meaning that they are not just producing enough solar energy to power data centers for all the searches with renewables, but twice as much. What is more with its own solar plants, the carbon negative B Corporation has added enough clean energy to the grid in order to power all of Ecosia searches with not 100% renewable energy, but 200%. The income is then productively used to plant trees in identified areas of need throughout the globe. The research showed that within a year, 3 in 5 people will start to boycott brands who don’t act on climate change.As a part of the Microsoft Search Network which includes Yahoo, AOL and DuckDuckGo, Ecosia gains access to the search algorithm that powers Bing, as well as Microsoft’s network of advertisers, in exchange for a percentage of its advertising revenue. Our own global research, conducted alongside Microsoft Advertising, shows how consumers are no longer willing to allow a lack of action to stand and are prepared to be heard through their purchasing power. Whilst off-setting is one of the ways we’re able to help clients address the climate emergency within their campaigns, we also understand the significance and necessity of removing carbon from ad supply chain altogether. They are literally helping the world to breathe.” "Our global collaboration with Carat has been incredible to date and I am so pleased that with the leaned-in approach with Microsoft Advertising, utilising our syndication partner Ecosia, Carat have had a truly significant impact on our planet. “The work we do with Microsoft and Ecosia is one of the many ways we can help design plans which meet and exceed the expectations of clients and consumers and act as a force for good, working collectively towards a better future for our planet.”Īdrian Cutler, Director of Global Agency at Microsoft Search Advertising expressed, It is a syndication partner of Microsoft Advertising, which means agencies can opt in to client advertising in search to show on the Ecosia website.įiona Lloyd, Global Client and Brand President at Carat said, “It is extremely important to consider the overall impact of media campaigns, not just for the brands they serve, but for their influence on wider society and, even more so today, the environment. Ecosia donates 80% or more of its profits to non-profit organizations who focus on reforestation. Microsoft Advertising Syndication Network is not only a platform that drives creative campaigns to vast audiences, but its partnership with Ecosia, a German-based search engine, means that the campaigns are sustainable too.
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This year, Carat has pledged, with the help of Microsoft and Ecosia, to reach the goal of 6.3 million trees planted across the globe, including countries such as Kenya, Indonesia and Colombia. In 1970, 20 million people rallied together to demand better protections for the planet.